Magazines for runners typically feature toned, athletic looking models who look good in lycra, if not celebrity athletes, but U.K. title Women's Running has struck out with a cover featuring an ordinary runner who was heckled about her weight while running.
Earlier this year, Lindsey Swift wrote a Facebook post describing how a van driver harrassed her with fat jokes and singing Big Girl (You Are Beautiful) while she was out running. Her post -- in which she responds eloquently with lines such as "my fat body has done things that you, hanging out of the window of your babe-magnet white van could only ever dream of" -- went viral, and the magazine asked her to feature on the cover of its November issue.
Elizabeth Hufton, editor of Women's Running UK, told the BBC: "Lindsey's story and the response she's had from women around the world shows that women are tired of being judged by their shape and speed when they're out doing the sport they love."
The cover has received retweets and praise from the likes of Sport England, which earlier this year launched the campaign #ThisGirlCan encouraging women to get out and exercise whatever their size or shape.