Creativity

Wonderbra: Self-Help Books 4

Self-help comes in black lace, too.

Published on Jun 07, 2012

Editor's Pick

In this Spanish campaign for Wonderbra, Publicis Spain has disguised boxes containing Wonderbras in what appeared to be 'self-help books' focused on aspects of life such as relationships, furthering your career, and seduction techniques. The books, which appear to be real books with pages until unsuspecting shoppers open the cover, have been placed in bookstores and in shopping centers.

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About

Credits

Date
Jun 07, 2012
Agency:
Publicis Spain
Client:
Wonderbra

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