Wonderbra: Self-Help Books

Self-help comes in black lace, too.

Published on

Editor's Pick

In this Spanish campaign for Wonderbra, Publicis Spain has disguised boxes containing Wonderbras in what appeared to be 'self-help books' focused on aspects of life such as relationships, furthering your career, and seduction techniques. The books, which appear to be real books with pages until unsuspecting shoppers open the cover, have been placed in bookstores and in shopping centers.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 07, 2012
Publicis Spain
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age