Creativity

Wonderbra: Take the Ultimate Plunge

Hello, girls.

Published on Dec 07, 2011

Editor's Pick

Take the plunge -- just not where you expect. To promote its new line of ultimate plunge bras, Wonderbra launched a stunt in London yesterday which invited fans to bungee jump down a projected image of model Adriana Cernanova -- right into her cleavage.

The three fans that were invited to take the plunge were were picked through an online competition to jump off the crane. They were all ladies, presumably because having men do this may just cross the line.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 07, 2011
Client:
Wonderbra

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.