Creativity

Wonderbra: The Pencil Test

Previously on AdCritic, we've run across Wonderbra ads featuring men with giant hands; groups of people gawking at an (unseen) Wonderbra-enhanced woman (both campaigns from France); and a happy kid with braces and two black eyes who had a run-in with

Published on Feb 28, 2007

Editor's Pick

Previously on AdCritic, we've run across Wonderbra ads featuring men with giant hands; groups of people gawking at an (unseen) Wonderbra-enhanced woman (both campaigns from France); and a happy kid with braces and two black eyes who had a run-in with the bra's magnetic clasp in an Australian ad. Now comes this nearly naked spread, seen in a Swedish magazine whose name translates as Women's World, which features the Wonderbra version of the pencil test

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About

Credits

Date
Feb 28, 2007
Art Director:
Nima Stillerud
Art Director:
Gustav Egerstedt
Copywriter:
Hans Malm
Client:
Wonderbra
Agency:
Saatchi & Saatchi Stockholm

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