To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Woolite: Share Your Story

Fashion stories from your timeline, thanks to laundry brand.

Editor's Pick

Following on from its Twitter-based campaign during New York Fashion Week, Reckitt Benckiser-owned laundry brand Woolite and agency Iris are launching further social media efforts through both Facebook and Pinterest.

A Facebook app, Share Your Story, integrates content into users' Facebook timelines, pulling content from their profiles to create fashion stories featuring them and their friends. Users can choose from subjects such as "Girls' Night Out" and "Who Wore it Best?" to create a shareable story, or ask the app to create one based on their timeline. There's also a new Pinterest page in which users can get tips on caring for their favorite clothing.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 11, 2012
Agency:
Iris Worldwide
Client:
Woolite
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age