Creativity

Workplace Safety & Insurance Board: Prevent-Itville

With a bandaged, bleeding stump for a hand (the result of an unfortunate meat slicer accident at work), the disaffected Scott wanders helplessly through various situations in the Flash-intensive

Editor's Pick

With a bandaged, bleeding stump for a hand (the result of an unfortunate meat slicer accident at work), the disaffected Scott wanders helplessly through various situations in the Flash-intensive virtual town of Prevent-itville. Whether he's trying to eat popcorn at the movies, throw a baseball or even handle his business in the john, a typical day in the life of our protagonist is shrewdly and humorously depicted by Sedelmaier & Co., who spared no gore when it came to the online component of the campaign.



The site houses a variety of other ill-fated characters (i.e. a roofer with a rod through his head) and spots that highlight situations including the right and wrong way to refuse work based on hazards, determining if you workplace is unsafe and resources on how to protect yourself. Additionally, visitors can access student video archives, peruse all the integrated creative spots and enter a contest to win prizes like an Xbox or an MP3 player.

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About

Credits

Date
Jun 13, 2007
Creative Director:
Steve Di Lorenzo
Art Director:
Joe Piccolo
Art Director:
Anthony Del Rizzo
Art Director:
Stephanie Davidson
Copywriter:
Chris Taciuk
Copywriter:
Dave Horovitch
Agency Producer:
Sheila Sone
Executive Producer:
Patrice Sedelmaier
Direction/Design:
J. J. Sedelmaier
Animation:
Dave Lovelace
Animation:
Dan Madia
Animation:
Claire Widman
Design/Animation:
John Bonarrigo
Design/Animation:
Jake Friedman
Animation:
Christina Tozer
Animation:
John Grimaldi
Compositing:
David Lipson
Compositing:
Luciano DiGeronimo
Compositing:
David Colon
Agency:
Draft FCB Toronto
Production Company:
J. J. Sedelmaier Productions
Client:
Workplace Safety & Insurance Board

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