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World Aids Day: Sdia Case Study

Infecting a nation for World AIDS Day

Editor's Pick

Shalmor Avnon Amichay/Y&R Interactive unleashed a song via numerous channels to demonstrate a point about virality vis a vis AIDS.

The pop song, "Going All The Way," was played relentlessly on radio, in stores, through social media and on TV during the course of the campaign, before the agency revealed the cause behind it - bringing attention to AIDS and World AIDS Day.
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About

Credits
Date
Dec 01, 2009
Agency:
Shalmor Avnon Amichay/Y&R Interactive
Chief Creative Officer:
Gideon Amichay
Client:
World Aids Day
Executive Creative Director:
Tzur Golan
Creative Director:
Amit Gal
Copywriter:
Geva Kochba
Art Director:
Shirley Bahar
Executive Client Director:
Adam Avnon
Executive Interactive Director:
Guy Poreh
Copywriter:
Nadav Raviv
Head Programmer:
Dima Patt
Studio Manager:
Lena Feldman
Media Planner:
Racheli Ben-Avi
Writer:
Ran Shem Tov
Composer:
Ran Shem Tov
Producer:
Ran Shem Tov
Writer:
Shiri Hadar
Composer:
Shiri Hadar
Producer:
Shiri Hadar
Singer:
Roni Alter
Photographer:
Eitan Nadal
Motion Graphics:
Lior Sadeh
Motion Graphics:
Elad Magdasy
PR Company:
Moran Paz PR
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