Gone in 60 Seconds--Word Tours' Ephemeral Travel Deals

Swedish travel company gives you one minute to score a cheap trip

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Swedish Travel company Varldens Resor (World Tours) calls b.s. on other companies' claims of "last minute" trip deals with its latest direct email campaign infused with Ebay-style excitement. Along with Jung Von Matt Stockholm, the company sent out an email to potential customers offering a really sweet travel deal, like a 9-day trip to Tokyo, hotel included, for 695 Euros. Once the shopper opens the notice, a counter starts, giving him or her only 60 seconds to purchase by replying with the word "Buy."

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About

Credits
Date
Apr 30, 2013
Agency:
Jung von Matt Stockholm
Client:
World Tours
Coypwriter:
Magnus Andersson
Art Director:
Daniel Wahlgren
Client Director:
Mikael Tornell
Web Production:
Danel Kirch
Category
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