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Cirque du Soleil performs Pay Per View Special for Charity

Sid Lee helps create one-off extravaganza celebrating water

Editor's Pick

To highlight this year's World Water Day on Friday, March 22th, 2013, Sid Lee collaborated with water charity One Drop and Cirque du Soleil to create an original show that's available to view online. Viewers will pay $5 to view the 90 minute show on the website for just seven days and the money will be donated to One Drop. Taking place in Las Vegas, the production will highlight water as the essence of life within the Earth's ecosystem. It features 237 Cirque du Soleil artists and guest performers and will be filmed by 12 cameras to create a "front row seat" perspective. The event is sponsored by Lamborghini and MGM Resorts International.

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About

Credits
Date
Mar 20, 2013
Agency:
Sid Lee - Montreal
Client:
World Water Day
VP Partner:
Nicholas van Erum
Account Director:
Joanne Tremblay
Creative Director:
Christophe Bergeron
Art Director:
Etienne St-Denis
Account Manager:
Marie-Laurence Grenier-Trempe
Designer:
Elisa-Maude Tremblay
Content Producer:
Amine Rais
Social Media Strategist:
Isabelle Chrun
Analytics:
Anne-Marie Castonguay
Copywriter:
Marcus Hildebrandt
Artistic Director - Teaser:
Jonathan Nicol
Copywriter - social media:
Robert Rousseau
Video Production:
Jimmy Lee
Web Development:
Globalia
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