Creativity

World Wildlife Fund (Australia): The Future is Man Made

The World Wildlife Fund's 2006 fund-raising and environmental awareness effort in Australia includes this Leo Burnett/Sydney print campaign, shot by Andreas Smetana,

Published on Apr 23, 2006

Editor's Pick

The World Wildlife Fund's 2006 fund-raising and environmental awareness effort in Australia includes this Leo Burnett/Sydney print campaign, shot by Andreas Smetana, www.smetana.net. If the photography looks like it might be complicated, Burnett AD Michael Spirkovski says it is. "We had a props designer create all the timber cutouts to size; the plastic animals are also real, just not in size. All props, timber and plastic, were then shot in situ, but in some executions, like 'Wallaby' [see the PDF], we moved the prop around on the concrete base to several different positions with the camera locked off to achieve the final composition. 'Wallaby' was shot in a wildlife park and dropped in. 'Coral' was also shot on location with weighted-down timber props; the divers are real." As for this poignantly plastic tiger, it's "just a miniature toy shot on location, then enlarged and dropped into position," Spirkovski explains. The URL in the ads was a short-lived microsite, he notes. See www.wwf.com.au for more.

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About

Credits

Date
Apr 23, 2006
Client:
World Wildlife Fund (Australia)
Creative Director:
Mark Collis
Art Director:
Michael Spirkovski
Copywriter:
Grant McAloon
Photographer:
Andreas Smetana
Agency:
Leo Burnett Sydney

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