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World Wildlife Fund: National Sweater Day

Choose a Grandma, Nana, Oma, Gammie or Bubbie!

Editor's Pick

The WWF is banking on how much you love your Granny. On Feb. 9, "National Sweater Day," it wants you to turn down your heat and put on a sweater instead. And to help remind you, it launched the Granny Call Centre, where you can choose from a variety of grannies (Grandmas, Nanas, Omas, Gammies and Bubbies) to get a personal reminder call from. The Scottish sample is above.

On the site, you can pledge to turn down your heat, download toolkits for schools or offices and book a Granny. Developed out of John St. Toronto and Tool.

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About

Credits
Date
Feb 01, 2012
Agency:
john st Toronto
Client:
World Wildlife Fund
Prod. Co.:
Tool
Director:
JJ Adler
Post Production:
Relish Editing
Online/VFX:
567vfx
Category
Latest Creativity News on Ad Age

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