The WWF is banking on how much you love your Granny. On Feb. 9, "National Sweater Day," it wants you to turn down your heat and put on a sweater instead. And to help remind you, it launched the Granny Call Centre, where you can choose from a variety of grannies (Grandmas, Nanas, Omas, Gammies and Bubbies) to get a personal reminder call from. The Scottish sample is above.
On the site, you can pledge to turn down your heat, download toolkits for schools or offices and book a Granny. Developed out of John St. Toronto and Tool.