Saatchi & Saatchi New York has teamed with the world's largest online soccer retailer, WorldSoccerShop.com, to sell official World Cup gear on the web via TwentyTenTweets. The site lets customers purchase the team shirt of their choice and follow tweets about their favorite teams simultaneously.
Visitors can try on the jerseys of all 32 World Cup teams by uploading their pics or using their webcams, and then have the option to buy them through WorldSoccerShop.com. The site aggregates all WC tweets with the #WC2010 hashtag, which are also viewable by the location from which they're posted. An added bonus, a Twitter icon on top of the page links to Saatchi Interactive CD James Cooper's Twitter feed from South Africa.