Shop and follow.

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Editor's Pick

Saatchi & Saatchi New York has teamed with the world's largest online soccer retailer,, to sell official World Cup gear on the web via TwentyTenTweets. The site lets customers purchase the team shirt of their choice and follow tweets about their favorite teams simultaneously.

Visitors can try on the jerseys of all 32 World Cup teams by uploading their pics or using their webcams, and then have the option to buy them through The site aggregates all WC tweets with the #WC2010 hashtag, which are also viewable by the location from which they're posted. An added bonus, a Twitter icon on top of the page links to Saatchi Interactive CD James Cooper's Twitter feed from South Africa.

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Jun 14, 2010
Saatchi & Saatchi New York
Chief Creative Officer:
Gerry Graf
Creative Director/Copywriter:
James Cooper
Creative Director/Art Director:
Jason Musante
Paula Wagner
John Swartz
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