Creativity

Wrangler: Get Your Edge Back

Getting edgy in Portland.

Published on Feb 01, 2012

Editor's Pick

Wrangler takes online visitors on an interactive journey through Portland, Oregon with its latest website, promoting its Spring/Summer 2012 collection, Get Your Edge Back. (The collection is named thus because it features 'selvedge' denim).

As with some of its previous interactive efforts (including last year's Mark Your Territory, and 2010's Blue Bell), the site, by Stinkdigital, features plenty of drag and release fun with the models in an interactive film.

This time, the viewer can drag and release them to make them fall into the floor, which takes them into a new location and different part of the film (based on the idea they're losing and regaining their 'edge' in different ways). There are five different locations in total, including a rooftop, a college library and the Portland waterfront. The film also contains hidden 'Easter Eggs' which can be discovered by playing with the characters. At its end, there's a function that lets you share your favorite scene via social media.

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Credits

Date
Feb 01, 2012
Agency:
Stink Studios
Client:
Wrangler
Director:
Arno Salters
Producer:
Michelle Faucheaux
Director of Photography:
Shawn Kim
Editor:
Gus Herdman
Color:
Paul Harrison @MPC
Editor:
Gus Herdman @ Trim Editing London
Music and Sound Design:
Michael Fakesch
Production Company:
Stink Studios
Director Team:
Magnus Dahlstrand
Director Team:
Daniel Diggle
Director Team:
Gareth Foote
Director Team:
Marcel Kornblum
Director Team:
Mark Pytlik
Director Team:
Thomas Ragger
Director Team:
Nicola Robertson
Director Team:
Gui Seiz
Director Team:
Olof Storm
Director Team:
Nick Wood
Director Team:
Tania Zemljak

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