Wrangler: Spring/Summer 2013 Site

Clothes in action.

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Editor's Pick
Count on Wrangler to do strange things with its clothing. The brand once again teams up with Swedish creative shop Kokokaka to promote its Spring/Summer 2013 Men's line. The new site features an interface similar to previous efforts, in which dragging a cursor will reveal the clothesâ€"and models-- in all sorts of unique angles. But this time, the action's set against a surreal, cinema-gone-wild backdrop. A man flees from a tumbling car in one scene, another shoots out of a tunnel==and manages to change his outfit and land into a completely different location while yet another dude spins furiously like a drill against a metropolitan skyline.

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Feb 08, 2013
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