Creativity

Fresh Breath Will Get You Everywhere -- Even on a Waterslide With Gangsters

Life Gets Exciting for a Timid Hero in Hilarious Chinese Ad for Wrigley's

Published on Jan 23, 2015

Editor's Pick

A timid guy on a night out ends up carousing with a succession of dodgy characters in this funny Chinese ad for Wrigley's Eclipse Mints. Created by DDB Guangzhou and DDB Sydney in collaboration, it sees our hero gain extra confidence after swallowing the mints and befriending bikers, streetperformers and some sinister gangsters. There's even (bad taste moment) a body bag. Directed by Damien Shadforth of Sweet Shop, it will air in Hong Kong and Taiwan.

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About

Credits

Date
Jan 23, 2015
Agency:
DDB Guangzhou
Client:
Wrigley Eclipse Mints
Agency:
DDB Sydney

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