Creativity

Wrigley: Eclipse Secrets

A pack of gum will get you more Jacob.

Published on Oct 13, 2010

Editor's Pick

A pack of Eclipse gum becomes the key to closeups with the stars of Twilight in Eclipse Secrets, a new AR promotion created out of Firstborn. Fans can hold up packages of Eclipse gum to their webcams to access special videos and images related to the latest vampire film. Foregoing the typical AR marker, the site can recognize the Eclipse logo thanks to advanced image recognition tech, so don't bother holding up that sleeve of Orbit.

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About

Credits

Date
Oct 13, 2010
Agency:
Firstborn
Chief Creative Officer:
Joon Yong Park
Client:
Wrigley
Art Director:
Hoshi Ludwig
Copywriter:
Anna Edwards
Senior Flash Developer:
Dofl Yun
Flash Developer:
Mike Roushey
3D Artist:
Ron White
3D Artist:
Shushan Xu
Motion Designer:
Justin Acree
Sound Designer:
Brett Swanson
Web Standards Developer:
Jarad DeLorenzo
Video Production:
Bryant Jow
Video Production:
Akash Sheladia
Video Production:
Will Russell
Junior Producer:
Jackie Backer
Senior Producer:
Jason Glassman
Executive Producer:
Crystinue Cho

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