Wrigley's Extra Recreates Its 'Sarah and Juan' Love Story With Real-Life Couple

Valentine's Film Follows Last Year's Epic Romance

By Alexandra Jardine. Published on Feb 16, 2016

Editor's Pick

Wrigley's Extra gum had us all bawling last year with The Story of Sarah and Juan, an epic love story about a couple who fall in love, part and reunite. That followed another tear-jerker, a touching father-daughter tale, in 2013, by the same agency, Energy BBDO.

Energy's latest heartstring-tugger is a docu-style spot that brings together a real-life couple, Jessica and Marcus, for a "Sarah and Juan"-style tale of love. It tells the story single windowed mother Jessica, and single father Marcus, who have known each other from kindergarten, and have found love second time around.

As in the original ad, it follows their romance in snippets--which Marcus and the pair's children illustrate on gum-wrappers, much in the style that Juan did in the original film. And, if you saw the first ad, you'll easily guess how the rest of this one plays out.

While not perhaps such an overt weepie as the fictional spot, it's a touching piece that will probably strike a chord with plenty of people who've found that first love need not be your only love.

The ad was directed by Sanctuary's Natalie Rae Robison and came out over the Valentine's weekend.

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Feb 16, 2016
Energy BBDO
SVP Executive Creative Director:
Andrés Ordóñez
VP Creative Director:
Pedro Pérez
VP Creative Director:
Josh Gross
Mya Pagán
Director of Integrated Production:
Rowley Samuel
Executive Producer:
John Pratt
Shobin Mathew
Director of Music:
Daniel Kuypers
Managing Director:
Jeff Adkins
Client Service Director:
Lianne Sinclair
Account Director:
Erin Welsh
Senior Account Executive:
Brittany Peskind
Account Executive:
Katheryn Batista
Group Planning Director:
Elke Anderle
Digital Strategy Director:
Zach Graham
Production Company:
Natalie Rae Robison
Kelly Jefferey
Line Producer:
Dennis Beier
Preston Lee
Method Studios
Ryan Wood
Color Company:
Company 3
Tyler Roth
Music Track:
"Can't Help Falling in Love"
Haley Reinhart
Casey Abrams
Record Label:
ole Media Management L.P.
Whiz Bang
Audio Post:
Sarah Krohn
Audio Post Producer:
Maria Hinders
Executive Producer:
Mitch Monzon
Editorial Company:
Beast Editorial
Angelo Valencia
Assistant Editor:
Melissa Weinmann
Senior Producer:
Lauren Roth
Executive Producer:
Peter Hullinger
Visual Effects:
The Mill
Design Lead:
Matt Darnall
Design Artist:
Adrian Navarro
2D Lead:
Randy McEntee
2D Artist:
Michael Sarabia
Head of Production:
Andrew Sommerville
Adam Battista
Grace Tober

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