Creativity

Wrigley: New Doublemint Twins Are Different

It's the first new Doublemint product to be released in more than 90 years. It's Doublemint Twins mints, with "the unique blend of two flavors in one mild mint," according to Wrigley, available in the fraternal flavors of wintercreme and mi

Published on Mar 17, 2006

Editor's Pick

It's the first new Doublemint product to be released in more than 90 years. It's Doublemint Twins mints, with "the unique blend of two flavors in one mild mint," according to Wrigley, available in the fraternal flavors of wintercreme and mintcreme. As for this twins angle, "One thing you learn when you work on Doublemint is there's a surprising amount of interest in the Doublemint Twins," says Energy BBDO CD/writer Derek Sherman. "Wrigley gets tons of letters from people asking if there are new ones coming, or volunteering for the job." Some of these volunteers may even have a twin

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About

Credits

Date
Mar 17, 2006
Client:
Wrigley
Executive Creative Director:
Marty Orzio
CD/Copywriter:
Derek Sherman
Group Creative Head:
Bobby Pawar
Group Creative Head:
Miles Turpin
Producer:
Liz Miller-Gershfield
Photographer:
Carl Johan-Paulin
CD/Art Director:
Will Cannon
Agency:
Energy BBDO

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