Creativity

Wrigley's 5 Gum: 3D Building Projection

Map your own.

Published on May 09, 2011

Editor's Pick

In a user-generated twist on the projection mapping trend, Tribal DDB South Africa and North Kingdom created this new 5 Experience website for Wrigleys 5 Gum. Here, visitors can create their own projections that could be projected on buildings in either Capetown or Johannesburg. 400 of the submitted sequences will make their real-world debut in Johannesburg on May 17 and 18 or in Capetown on May 20 and 21. One winner will also receive four tickets to a live music and lights electronics show featuring electronic artist Etienne De Crecy.

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About

Credits

Date
May 09, 2011
Agency:
Tribal DDB South Africa
Client:
Wrigley's 5 Gum
Digital Production Company:
North Kingdom

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