Creativity

Wrigley's 5 Gum: 5 Mixer

Get your AR DJ on.

Published on Aug 04, 2009

Editor's Pick

U.K.-based Exposure and Australian developer Boffswana throw more interactivity into the growing AR mix with this digital DJ setup for France's Wrigley 5 gum.

As part of the brand's "Stimulate Your Senses" campaign, the website invites visitors to do their own jockeying through three downloadable glyphs. Manipulating the visual markers allows them to change volume and modify, add or remove different tracks available on the site.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 04, 2009
Agency:
exposure
Digital Agency:
Boffswana
Client:
Wrigley's

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.