Creativity

Wrigley's: Mint Additions

Orbit gum and Energy BBDO (formerly known as BBDO/Chicago) continue to mine the twisted-portrait idea with a new round of ads, including this latest Nadav Kander (www.nadavka

Published on Oct 27, 2005

Editor's Pick

Orbit gum and Energy BBDO (formerly known as BBDO/Chicago) continue to mine the twisted-portrait idea with a new round of ads, including this latest Nadav Kander (www.nadavkander.com) execution, a variation on his earlier series of lampshade-on-the-head shots. The face-blocking concept, as artsy as it may seem, was never intended as a nod to Magritte, says CD Frank Dattalo. "The lampshade was simply a device that allowed us to demonstrate the benefit of a bright smile. This bubblegum ad is a nice way to carry through on the same approach

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About

Credits

Date
Oct 27, 2005
Client:
Wrigley's
Chief Creative Officer:
Marty Orzio
Group Creative Director:
Jim Hyman
Creative Director:
Mike Roe
Creative Director:
Frank Dattalo
Art Director:
Jennifer Meinders
Copywriter:
Ernest Mayes
Print Producer:
Jackie LaPides
Photographer:
Guido Vitti
Photographer:
Nadav Kander
Agency:
Energy BBDO

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