Wrigley's: When We Find Bad Breath, We Kill It

Eclipse gum and mints takes on bad breath with complicated onion-suppression machinery whose production is as meticulous as the machines themselves. As the BBDO/Chicago creative team of Al Wyatt and Todd Hoffman proudly points out, these are not illu

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Eclipse gum and mints takes on bad breath with complicated onion-suppression machinery whose production is as meticulous as the machines themselves. As the BBDO/Chicago creative team of Al Wyatt and Todd Hoffman proudly points out, these are not illustrations. "We thought the ads would be more magical if they were done in a more conventional in-camera way," they explain. "Digital has its place, but sometimes nuances are lost by relying on the computer as a shortcut to photography
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About

Credits
Date
Oct 06, 2005
Client:
Wrigley's
Chief Creative Officer:
Marty Orzio
Print Producer:
Jackie LaPides
Project Manager:
Lauren Lanigan
Group Creative Director:
Jim Hyman
Group Creative Director:
Gail Pollack
CD/Copywriter:
Al Wyatt
CD/Art Director:
Todd Hoffman
Model Maker:
John Wright
Costume Design:
Susanne Klobassa
Agency:
BBDO Chicago
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