Creativity

Wrigley's: When We Find Bad Breath, We Kill It

Eclipse gum and mints takes on bad breath with complicated onion-suppression machinery whose production is as meticulous as the machines themselves. As the BBDO/Chicago creative team of Al Wyatt and Todd Hoffman proudly points out, these are not illu

Published on Oct 06, 2005

Editor's Pick

Eclipse gum and mints takes on bad breath with complicated onion-suppression machinery whose production is as meticulous as the machines themselves. As the BBDO/Chicago creative team of Al Wyatt and Todd Hoffman proudly points out, these are not illustrations. "We thought the ads would be more magical if they were done in a more conventional in-camera way," they explain. "Digital has its place, but sometimes nuances are lost by relying on the computer as a shortcut to photography

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About

Credits

Date
Oct 06, 2005
Client:
Wrigley's
Chief Creative Officer:
Marty Orzio
Print Producer:
Jackie LaPides
Project Manager:
Lauren Lanigan
Group Creative Director:
Jim Hyman
Group Creative Director:
Gail Pollack
CD/Copywriter:
Al Wyatt
CD/Art Director:
Todd Hoffman
Model Maker:
John Wright
Costume Design:
Susanne Klobassa
Agency:
BBDO Chicago

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