Creativity

Wunderman: Greensaver

Wunderman U.K. cuts its CO2 emissions significantly by transforming employees' computers into energy-sucking appliances.

Published on Nov 03, 2009

Editor's Pick

In order to boost its green credentials, Wunderman U.K. installed these screensavers that transformed employees' computers into energy-gobbling appliances, resulting in a significant reduction in the agency's CO2 output. Workers who left their monitors on dropped from about 60% to 5%, resulting in a savings of about 58 tons of CO2 annually.

The agency also made the screensaver available to other agencies in the network as well as clients like Ford, LandRover and P&G, and logged about 4,000 downloads in six weeks. The general public can start conserving energy as well now that it's downloadable for free at www.thegreensaver.co.uk.

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About

Credits

Date
Nov 03, 2009
Agency:
Wunderman London
Art Director:
Chris Lawson
Client:
Wunderman
Copywriter:
James Nester

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