Wunderman Singapore: Defend The Flame

Protect the torch from London's drizzle.

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Singapore agency Wunderman & Comwerks created Olympic-themed site Defend the Flame to get people tweeting about the Games. Based on the premise that London's grey weather needs fuel to keep the flame alive, the site features a "social flame" that reacts to tweets, clicks and real-time weather conditions in London. Visitors to the site need to keep clicking and tweeting with the hashtag #keepitburning to stop the drizzle from putting it out.

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About

Credits
Date
Aug 08, 2012
Agency:
Wunderman & Comwerks
Client:
Wunderman Singapore
Creative Director:
Keith Tan
Art Director:
Moses Gunarman
Copywriter:
Liao Jun Qi
Designer:
Chua Yee Ling
Designer:
Lee Mei Yi
Designer:
Calvin Soon
Developer:
Kenneth Lee
Developer:
Michelle Dominguito
Developer:
Tan Kai Hui
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