Put Your Name On a Polar Bear's Ice Floe

Interactive game from BBDO Moscow encourages WWF Russia donations

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WWF Russia has launched an interactive game dedicated to the preservation of polar bears. Created through BBDO Moscow, the site, allforbear.com, shows polar bears and their virtual habitat of ice, surrounded by the sea. Each click on the blue sea area turns water into ice. Bears get more ice to live on and visitors can write their name on the newly-created floe and make donations. The website generates a sharing link for social media accounts, so the more people visit the site and share it with their friend lists, the more people donate there by "buying" a bear to live on ice. Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.

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About

Credits
Date
Mar 20, 2013
Agency:
BBDO Moscow
Client:
WWF
Creative Director:
Megvelidze Nikolay
Copywriter:
Shinyaev Evgeny
Art Director:
Tkachenko Michael
Client Services Director:
Gyvakova Ekaterina
Group Account Director:
Obukhova Vladlena
Senior Account Manager:
Urnova Maria
Senior Account Manager:
Chistova Ekaterina
Developer:
2Nova Interactive
Digital Producer:
Elena Pygovkina
Account Manager:
Yuliya Trifonova
Art Director:
Oleg Medvedev
Illustrator:
Oleg Vorontsov
Developer:
Ivan Nikitin
Developer:
Nikita Zulyaev
Developer:
Sergey Moiseev
Developer:
Alexey Romanenko
Developer:
Yuliya Shapovalova
Head of Programs (WWF Russia):
Victor Nikiforov
Head of Online (WWF Russia):
Alexander Evgrafov
Head of Media (WWF Russia):
Maria Vinokurova
Social Advertising and Video Officer (WWF Russia):
Anastasia Lykina
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