'Antvertising' Campaign For WWF Wins Cannes Grand Prix For Good

Ants go marching in with tiny leaf banners in BBDO's campaign

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Editor's Pick
Ants become protesters in this campaign by BBDO Dusseldorf for the WWF, which carried off the Grand Prix for Good at Cannes. In a five day live event at Cologne Zoo, thousands of leaf-cutter ants carried tiny "banners" made from leaves, each featuring a message about saving the rainforest. Promoted by teaser videos, the campaign successfully went viral and made national headlines.  "The Ant Rally" also carried off a silver in the Branded Content & Entertainment Lions category, and a bronze in the Direct Lions.
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About

Credits
Date
Jun 24, 2013
Agency:
BBDO Dusseldorf
Client:
WWF
Visual Effects:
Andreas Landgraf
Editor:
Stephen Krause
DOP:
Ami Rodrigues
DOP:
Ahmet Tan
Voice Over:
Tom Zahner
Sound Designer:
Marco Manzo
Producer:
Jack Gregory Donald
Producer:
Kim Duesselberg
Photographer:
Jochen Manz
Agency Producer/Head of TV:
Steffen Gentis
Copywriter:
Ramon Scheffer
Art Director/Illustrator:
Fabian Pensel
Creative Director:
Carsten Bolk
Creative Director:
Christian Mommertz
Creative Managing Director:
Sebastian Hardieck
Creative Managing Director:
Christian Mommertz
Chief Creative Officer:
Wolfgang Schneider
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