Creativity

'Antvertising' Campaign For WWF Wins Cannes Grand Prix For Good

Ants go marching in with tiny leaf banners in BBDO's campaign

Published on Jun 24, 2013

Editor's Pick

Ants become protesters in this campaign by BBDO Dusseldorf for the WWF, which carried off the Grand Prix for Good at Cannes. In a five day live event at Cologne Zoo, thousands of leaf-cutter ants carried tiny "banners" made from leaves, each featuring a message about saving the rainforest. Promoted by teaser videos, the campaign successfully went viral and made national headlines.  "The Ant Rally" also carried off a silver in the Branded Content & Entertainment Lions category, and a bronze in the Direct Lions.

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About

Credits

Date
Jun 24, 2013
Agency:
BBDO Dusseldorf
Client:
WWF
Visual Effects:
Andreas Landgraf
Editor:
Stephen Krause
DOP:
Ami Rodrigues
DOP:
Ahmet Tan
Voice Over:
Tom Zahner
Sound Designer:
Marco Manzo
Producer:
Jack Gregory Donald
Producer:
Kim Duesselberg
Photographer:
Jochen Manz
Agency Producer/Head of TV:
Steffen Gentis
Copywriter:
Ramon Scheffer
Art Director/Illustrator:
Fabian Pensel
Creative Director:
Carsten Bolk
Creative Director:
Christian Mommertz
Creative Managing Director:
Sebastian Hardieck
Creative Managing Director:
Christian Mommertz
Chief Creative Officer:
Wolfgang Schneider

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