'Antvertising' Campaign For WWF Wins Cannes Grand Prix For Good

Ants go marching in with tiny leaf banners in BBDO's campaign

Published on Jun 24, 2013

Editor's Pick

Ants become protesters in this campaign by BBDO Dusseldorf for the WWF, which carried off the Grand Prix for Good at Cannes. In a five day live event at Cologne Zoo, thousands of leaf-cutter ants carried tiny "banners" made from leaves, each featuring a message about saving the rainforest. Promoted by teaser videos, the campaign successfully went viral and made national headlines.  "The Ant Rally" also carried off a silver in the Branded Content & Entertainment Lions category, and a bronze in the Direct Lions.

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Jun 24, 2013
BBDO Dusseldorf
Visual Effects:
Andreas Landgraf
Stephen Krause
Director of Photography:
Ami Rodrigues
Director of Photography:
Ahmet Tan
Tom Zahner
Sound Designer:
Marco Manzo
Jack Gregory Donald
Kim Duesselberg
Jochen Manz
Agency Producer/Head of TV:
Steffen Gentis
Ramon Scheffer
Art Director/Illustrator:
Fabian Pensel
Creative Director:
Carsten Bolk
Creative Director:
Christian Mommertz
Creative Managing Director:
Sebastian Hardieck
Creative Managing Director:
Christian Mommertz
Chief Creative Officer:
Wolfgang Schneider

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