WWF Canada: Granny Call Centre

Grandma's got a message for you.

Published on

Editor's Pick

WWF Canada is reminding people to lower heat against climate change, by creating a 'call center' of grannies to urge everyone to wear a sweater. At sweaterday.com, visitors can sign up to get a call, text or email from a real granny of their choice, reminding them to wrap up warm, for WWF National Sweater Day on Feb 7th. While a similar campaign has run before, this year, there's a personalized social media element; people can nominate their own grandmas, with a radio ad inviting grannies to call and audition. The best granny auditions will be posted on WWF Canada's Facebook page and invited to join the call center team for National Sweater Day.

The campaign, created by john st. and produced by Vapor Music, also includes this introduction video.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 16, 2013
Agency:
John St.
Client:
WWF Canada
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age