WWF Canada: Norman

Meet the Eco-Warrior

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Editor's Pick

Toronto's John St. seems to have a thing for cats. After creating a "cat video division" film that won the Internet last year, the agency is using a feline to make another important point about sustainability. For the World Wildlife Fund Canada, the agency promotes Loblaw's commitment to source 100% of its seafood sustainably by 2013, with Norman, the eco-warrior cat who has a vested interest in making sure his fish is going to be coming from an eco-friendly source.

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Sep 19, 2012
john st Toronto
WWF Canada
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