Creativity

These Halloween Masks Symbolize the World's Environmental Horrors

WWF Canada Presents Ghouls More Fearsome Than Imaginary Monsters

By Alexandra Jardine. Published on Oct 27, 2016

Editor's Pick

For Halloween this year, WWF Canada has created a collection of masks that it calls "Real Scary" -- instead of imaginary ghouls and monsters, they represent some of the environmental horrors of the world.

Created by Sid Lee Toronto, and appearing in a suitably creepy spot seen here, the masks symbolize pesticides, overfishing, factory farming and oil spills. The video aims to drive donations to WWF Canada by sparking a conversation about real dangers versus imaginary monsters. Meanwhile, the masks were exhibited and made available for purchase earlier this week at Rally Ossington in Toronto, with all the money raised from the event going directly to WWF Canada.

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About

Credits

Date
Oct 27, 2016
Agency:
Sid Lee Toronto
Client:
WWF Canada

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