This Bar Will Only Serve You Ice If You Share WWF's Global Warming Message

An Unusual Way to Highlight Melting Polar Icecaps

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WWF Adria, the Croatian branch of the environmental charity, is getting people in the region to share a message about melting polar ice caps in an unusual way; denying them ice in their drinks.

Agency Bruketa & Zinic OM has been running a summer campaign in bars in Belgrade and Zagreb where drinks are served without ice. A WWF straw and a sign was put inside the glass saying: "Wondering why there's no ice? It would be much cooler if you did something about global warming."

The customer could then obtain their ice only by sharing a photo of their drink, and tagging WWF Adria. There was further information about global warming on a leaflet on their table, including tips on how to reduce your energy consumption.

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About

Credits
Date
Aug 31, 2017
Agency:
Bruketa & Zinic OM
Chief Communications Officer:
Petra Boic Petrac
Client:
WWF
Chief Communications Officer:
Petra Boic Petrac
Communications & Corporate Relations Coordinator:
Martina Subasic
Communications & Corporate Relations Coordinator:
Martina Subasic
Communications Officer:
Denis Povijac
Communications Officer:
Denis Povijac
Communications Officer:
Bojan Stojanovic
Communications Officer:
Bojan Stojanovic
Creative Director:
Nikola Zinic
Creative Director:
Nikola Zinic
Strategic Planning Director:
Ivan Tanic
Strategic Planning Director:
Ivan Tanic
Strategic Planner:
Tea Silvia Vlahovic
Art Director:
Nebojsa Cvetkovic
Copywriter:
Ivan Pavicic
Senior Designer:
Dragana Iles
Account Executive:
Sonja Martinovic Domitrovic
PR Manager:
Jelena Mihelcic
Cameraman:
Sinisa Pasic
Video Editing:
Davorin Svaner
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