Creativity

WWF: We Are All Connected

Connected by a thread

Published on Feb 02, 2011

Editor's Pick

WWF's latest film is a unique take on underlining that we are all connected on the planet. Using intricate rope sculptures, it aims to show that we are all responsible and any disruption in the thin line that connects us will create a disaster for everyone and everything in the fragile ecosystem.

The film was commissioned by Ogilvy Mexico for WWF and directed by Mato Atom for Troublemakers. tv. Its production was a truly global effort; treatment, art direction and look were defined and passed on to the CG / VFX studio Digital-District in Paris, while Atom directed out of New York to define the animatic, camera, pace and timings to achieve the desired look for the threads.

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About

Credits

Date
Feb 02, 2011
Agency:
Ogilvy Mexico
Client:
WWF
VP Creative Director:
Jose Montalvo
Creative Director:
Victor Alvarado
Creative Director:
Fernando Carrera
Agency TV Producer:
Juan Pablo Osio
Production Company:
Troublemakers.tv
Director/Art Director:
Mato Atom
Executive Producer:
James Hagger
Production Assistant:
Melanie Aguilar Fauconnier
Post Production:
Digital District
Post Producer:
Peggy Taverne
Managing Director:
David Danesi
SFX:
Thomas Marque
Animation:
Romauld Caudroit
Modeling:
Jimmy Cave
Modeling:
Kevin Monthureux
Lighting and Rendering:
Nicolas Belin
Compositing/Flame:
Seif Boutella
Assistant Flame Artist:
Amandine Moulinet
Music:
Human

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