X Games: Foil the X Games

While it might not be the social networking powerhouse it once was thanks to the likes of Facebook, MySpace is still proving itself a viable music and film marketing platform. The Martin Agency has a new site on the platform promoting the 14th annual

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While it might not be the social networking powerhouse it once was thanks to the likes of Facebook, MySpace is still proving itself a viable music and film marketing platform. The Martin Agency has a new site on the platform promoting the 14th annual X Games, which begin July 31st.

Instead of showing standard clips of players, tricks and stunts, the Virginia-based agency created an anti-X Games villain named Darkmane--who looks like Dr. Doom if he was in the WWE--whose goal is to enforce conformity and crush the inventiveness associated with the X Games.

Fans and MySpace registrants can get their fill of Darkmane (actually played by Upright Citizens Brigade's John Gemberling) through a series of three challenging games which will roll out weekly until the 14th, Darkmane TV, which shows a montage of skater and biker fumbles and foibles,
the hard rock-blasting Darkmane radio player, wallpapers, AIM icons and his blog entries.
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About

Credits
Date
Jul 02, 2008
Client:
X Games
Agency/Design:
The Martin Agency
Design:
MySpace
Creative Director:
Rob Schapiro
ACD/Copywriter:
Dave Gibson
Senior Art Director:
Michael Carpenter
Producer:
Valerie Battenfeld
Interactive Program Manager:
Eric Hanson
Interactive Technical Producer:
Paul Seward
Game Development:
Jason Oda
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