Home Gallery Interactive (image) XBOX 360 Gears of War XBOX 360: Gears of War To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fe Published on Nov 13, 2006 Editor's Pick To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fenix's prison cell. Using the light of a single match, visitors explore various writings on the wall that unlock a series of embedded videos featuring game footage created by the Unreal Engine, CGI cut scenes and live action video—all of which build up the realism of the Gears of War mythology. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 13, 2006Executive Creative Director:Rei InamotoExecutive Creative Director:PJ PereiraCreative Director:Mauro AlencarACD/Art Director:Thiago ZanatoCopywriter:Joe SayamanMotion Design:Caio LazzuriMotion Design:Matt LawInfo Design:Greg SuzukiDesigner:Suzan DannJunior Designer:Lydia WhiteLead Creative Developer:Garth WilliamsCreative Developer:LP TremblayVideo Editor:Matt LawVideo Editor:Caio LazzuriVideo Editor:Ryan ShakeQA:David KaplanCreative Services Manager:Vinny AbeygunawardenaSound Design:Richard DevineSenior Project Manager:Summer OramProject Manager:Peter BassettAgency:AKQA San Francisco3D Animation:Digital DomainClient:XBOX 360 Tagsgames North America GenreVFX/Animation Latest Creativity News on Ad Age Community Films Signs Young, Winecoff Joins Epoch Murillo to Lead McDonald's Team at Alma, Mariano Joins Zulu Alpha Kilo Have You Entered Our 40 Under 40 Contest Yet? Related work XBOX 360: Exopolis Welcoming Animation XBOX 360: Lips 'Take Me On' T.A.G.