XBOX 360: Gears of War

To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fe

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To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fenix's prison cell. Using the light of a single match, visitors explore various writings on the wall that unlock a series of embedded videos featuring game footage created by the Unreal Engine, CGI cut scenes and live action video—all of which build up the realism of the Gears of War mythology.
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About

Credits
Date
Nov 13, 2006
Executive Creative Director:
Rei Inamoto
Executive Creative Director:
PJ Pereira
Creative Director:
Mauro Alencar
ACD/Art Director:
Thiago Zanato
Copywriter:
Joe Sayaman
Motion Design:
Caio Lazzuri
Motion Design:
Matt Law
Info Design:
Greg Suzuki
Designer:
Suzan Dann
Junior Designer:
Lydia White
Lead Creative Developer:
Garth Williams
Creative Developer:
LP Tremblay
Video Editor:
Matt Law
Video Editor:
Caio Lazzuri
Video Editor:
Ryan Shake
QA:
David Kaplan
Creative Services Manager:
Vinny Abeygunawardena
Sound Design:
Richard Devine
Senior Project Manager:
Summer Oram
Project Manager:
Peter Bassett
Agency:
AKQA San Francisco
3D Animation:
Digital Domain
Client:
XBOX 360
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