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XBOX 360: Halo 3 Believe

The three-quel of arguably the most successful first-person shooter brand in recent memory is finally hitting shelves on September 25th, and as expected, a multi-versed campaign is accompanying the anticipated release. With McCann San Franci

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The three-quel of arguably the most successful first-person shooter brand in recent memory is finally hitting shelves on September 25th, and as expected, a multi-versed campaign is accompanying the anticipated release. With McCann San Francisco and it's T.A.G. division working alongside AKQA on the Halo 3 "Believe" campaign, here aKQA's portion, the game's sensory-satiating site, which ably explains its plotline. 

The interactive experience, which is accessible and customized for a global audience, enables gaming fans to view the intricacies of the battle of New Mombasa while also exploring the  John-117 Monument, a totem erected in 2607 that's honoring  one of the game's most lauded heroes, Master Chief Petty Office John-117.

With somber, piano-driven music courtesy of IDM mainstay Richard Devine, the panoramic site, utilizing 360 degree panoramas and digital compositing displays the war-torn landscape of the Battle of New Mombasa. As users crawl through the continuous video loop (shot in the diorama concurrently with the TV work at one frame per second and stitched together) they are presented with detail points showing information on Covanent baddies and heroes defending Earth. Additional videos are set to roll out closer to the game's release date.

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About

Credits
Date
Sep 17, 2007
Agency:
AKQA San Francisco
Executive Creative Director:
Rei Inamoto
Creative Director:
John Jakubowski
Associate Creative Director:
Thiago Zanato Tripodi
Client:
XBOX 360
Creative Lead:
Hoj Jomehri
Art Director:
Kevin Hsieh
Copywriter:
Joel Kaplan
Copywriter:
Keith Hostert
Creative Developer:
Jason Gatt
Title Sequence:
Caio Lazzuri
Senior Designer:
Alex Lyman
Motion Designer:
Matt Law
Associate Motion Designer:
Rian Devos
Senior Technical Project Manager:
Kirk Kepley
Producer:
Nancy Cardillo
Producer:
Larry Ewing
Diorama:
New Deal Studios
Figurines:
Stan Winston Studios
Sound Design:
Richard Devine
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