Creativity

XBOX 360: Perfect Dark Zero

A multi-pronged viral campaign to generate buzz for the highly-anticipated Perfect Dark Zero video game spins an intricate web of email, online and mobile phone elements that fully immerses you in the world of the game. An email directs you to a web

Published on Oct 13, 2005

Editor's Pick

A multi-pronged viral campaign to generate buzz for the highly-anticipated Perfect Dark Zero video game spins an intricate web of email, online and mobile phone elements that fully immerses you in the world of the game. An email directs you to a web video, which in turn leads to a phone call from Joanna Dark—the game's sexy star—herself.

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About

Credits

Date
Oct 13, 2005
Client:
XBOX 360
Creative Director:
Mauro Alencar
Creative Developer:
Jason Gatt
Art Director:
Thiago Zanato
Technical Lead:
Steve Sherwood
Technical Project Manager:
Kirk Kepley
Copywriter:
Justin Kramm
Creative Developer:
Garth Williams
Agency:
AKQA San Francisco

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