Creativity

XBOX Alan Wake: Flashlight App

Let there be light.

Published on Jun 14, 2010

Editor's Pick

Your iPhones become flashlights in this latest promotion for Xbox title Alan Wake, out of AKQA San Francisco. Users enable their webcams, turn off all the lights and then activate their flash-phones to interact with the screen and access exclusive game footage.

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About

Credits

Date
Jun 14, 2010
Agency:
AKQA San Francisco
Chief Creative Officer:
Rei Inamoto
Client:
XBOX Alan Wake
Associate Creative Director:
Steve Tornello
Senior Art Director:
Joel Francke
Senior Art Director:
Nik Piscitello
Copywriter:
Patrick O'Rourke
Designer:
Michelle Brook
Designer:
Nathan Riley
Motion Graphics Designer:
Matt Law
Creative Development Manager:
Justin Petersen
Creative Developer:
Terry Lee
Creative Developer:
Ryan Brock
Creative Developer:
Miles Lukas

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