Creativity

XBOX Fable III: Kingmaker App

Claim virtual territory and earn gold with this new mobile game.

Published on Oct 04, 2010

Editor's Pick

Although Fable III has yet to launch, its European fans can get a taste of the action in the real world, via Kingmaker, a new mobile game and rewards program out of of McCann London. The agency teamed with Fable creators Lionhead Studios, Grapple Mobile and Unit9 to launch the Fable III Kingmaker app, a mobile challenge that asks gamers to join one of two factions and capture territory on their own streets by using the GPS on their phones and tagging locations with a virtual flag.

By doing so, players can earn gold that can be redeemed on in-game products and player customization in the actual Fable III consolegame after it launches on October 29. The app is available for Android, iPhone, Symbian or Windows Phone 7 and can be downloaded via the Kingmaker site.

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About

Credits

Date
Oct 04, 2010
Agency:
McCann Erickson London
Client:
XBOX Fable III
Designer/Developer:
McCann London
Developer:
Stefan Feissli
Developer:
Lewis Taylor
Executive Creative Director:
Brian Fraser
Executive Creative Director:
Simon Learman
Mobile Agency:
Grapple Mobile
Digital Production Company:
unit9
Account Director:
Peter Bardell
Managing Partner:
Tom Rothenberg
Account Manager:
Pip Sheperd
Art Director:
Matt Statham
Copywriter:
Chris McDonald
Copywriter:
Trisha Patel
Head of Innovation:
Mark Fallows
Creative:
Mark Rowbotham
Creative:
Lewis Plummer
Lead Developer:
Ed Lea
Lead Developer:
Graeme Quantrill
Lead Developer:
Mohin Miah
Lead Developer:
Zack Ferro-Fields
Production:
Katie Bath

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