XBOX Fable III: Kingmaker Website

Claim virtual territory and earn gold with this new mobile game.

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Although Fable III has yet to launch, its European fans can get a taste of the action in the real world, via Kingmaker, a new mobile game and rewards program out of of McCann London. The agency teamed with Fable creators Lionhead Studios, Grapple Mobile and Unit9 to launch the Fable III Kingmaker app, a mobile challenge that asks gamers to join one of two factions and capture territory on their own streets by using the GPS on their phones and tagging locations with a virtual flag.

By doing so, players can earn gold that can be redeemed on in-game products and player customization in the actual Fable III consolegame after it launches on October 29. The app is available for Android, iPhone, Symbian or Windows Phone 7 and can be downloaded via the Kingmaker site.

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About

Credits
Date
Oct 04, 2010
Agency:
McCann Erickson London
Client:
XBOX Fable III
Designer/Developer:
McCann London
Developer:
Stefan Feissli
Developer:
Lewis Taylor
Executive Creative Director:
Brian Fraser
Executive Creative Director:
Simon Learman
Mobile Agency:
Grapple Mobile
Interactive Production Company:
unit9
Interactive Director:
Rober Bader
Technical Director:
Gilles Boisselet
Producer:
Fred Chak
Producer:
Sam Becker
Account Director:
Peter Bardell
Managing Partner:
Tom Rothenberg
Account Manager:
Pip Sheperd
Art Director:
Matt Statham
Copywriter:
Chris McDonald
Copywriter:
Nicky Morris
Copywriter:
Ed Silverton
Creative:
Mark Rowbotham
Creative:
Lewis Plummer
Lead Developer:
Stefan Feissli
Developer:
Stefano Guidolin
Head of Innovation:
Mark Fallows
Project Manager:
Myles Hocking
Project Manager:
Gilles Boisselet
Project Manager:
Fred Chak

See more credits

Category
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