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XBOX Fable III: Revolution

Old school class warfare

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Agency TwoFifteen and Psyop teamed on Revolution part of an integrated campaign for Lionhead Studios' Fable III, set to launch October 26.

The spot is set in the game's fictional land of Albion and centers on the overthrow of a tyrannical monarch. Psyop created the CG action using game assets and "re-detailed" it to add an Old Masters look.

The spot appears online and on TV. The track is "Young Men Dead" from The Black Angels.

The campaign will also include cinema, print, and mobile components, including the "Tyrant Toppler" game which allows fans to topple a statue of the bad guy, Saddam style, and unlock prizes based on how many Likes the game accumulates on Facebook and "Kingmaker," a social, location-based game from McCann Erickson London for the European market.

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About

Credits
Date
Oct 14, 2010
Agency:
agencytwofifteen San Francisco
Client:
XBOX Fable III
Executive Creative Director:
Scott Duchon
Executive Creative Director:
John Patroulis
Art Director:
Steve Couture
Art Director:
Jeremy Diessner
Art Director:
Aramis Israel
Copywriter:
Michael Illick
Agency Director of Integrated Production:
Tom Wright
Agency Producer:
Alex Spahr
Production Company:
Psyop/Smuggler
Director:
Psyop
Creative Director (Psyop):
Laurent Ledru
Executive Producer:
Neysa Horsburg
Line Producer:
Alyssa Evans
VFX Supervisor/CG Lead Artist:
David Chontos
Editor:
Brett Nicoletti
Storyboard Artist:
Paul Binkley
Zbrush Modeler:
Rafael Grassetti
Zbrush Modeler:
Justin Lewers
Modeler:
Rie Ito
Modeler:
Wendy Klein
Rigger:
Lee Wolland
Pre-Visualization:
Victor Garza
Pre-Visualization:
Ben Liu
Lead Animator:
David Bokser
Animator:
Victor Garza
Animator:
Chris Meek
Animator:
Alejandro Castro
FX Artist:
Allan Mckay
FX Artist:
Ben Fiske
Matte Painter:
Tim Clark
Matte Painter:
Elias Gonzalez
Look Dev TD:
David Chontos
Lead Lighter:
Denis Kozyrev
Light/Texture Artist:
David Chontos
Light/Texture Artist:
Denis Kozyrev
Light/Texture Artist:
Katie Yoon
Light/Texture Artist:
John Cook
Light/Texture Artist:
Rafael Pratti
Compositor:
David Chontos
Compositor:
Denis Kozyrev
Compositor:
Katie Yoon
Flame Artist:
Alex Kolasinski
Music:
"Young Men Dead" by Black Angels
Mix:
Hector Perez
Mix:
Rohan Young
Mix:
Loren Silber
Title Animation/Graphics:
Elastic TV

See more credits

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