Creativity

Kids Turn Into Stunt-Driving Pros in Xbox's Film for 'Forza Horizon 3'

Newly Licensed Drivers Are Given a Lamborghini to Play With

By Alexandra Jardine. Published on Aug 31, 2016

Editor's Pick

Microsoft Xbox is promoting its car racing game "Forza Horizon 3" with a campaign that places three newly licensed drivers inside a Lamborghini Aventador, and gives them some driving "unstruction."

The film, directed by Larry Charles ("Borat," "Curb Your Enthusiasm") for twofifteenmccann, shows instructor Tanner Foust, a pro racecar driver, showing the teens the right way to drive in "Forza Horizon 3," and the wrong way to drive in real life, on a closed track where they can learn to perfrom stunt moves to their hearts' content.

At first, the young drivers are skittish at the wheel, uncertain of even how to get the powerhouse car to go. But gradually, they break free, as if they were in a real-life game, and soon we see them doing mad tricks across the dustry terrain.

Parents might disapprove, but the kids think it's pretty awesome -- and hey, they do wear crash helmets.

Also, according to the agency, some of more astounding scenes (we're guessing the ones showing the cars driving too-close-for-comfort around Foust) involved some stunt and production trickery.

The new game will be in stores September 27.

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About

Credits

Date
Aug 31, 2016
Agency:
twofifteenmccann
Client:
Xbox
Executive Creative Director:
Adam Reeves
Creative Director:
Ezra Paulekas
Copywriter:
Kyle Davis
Senior Art Director:
Alper Kologlu
Director of Integrated Production:
Alex Spahr
Senior Producer:
Kacey Hart
Generalist:
Carson Bell
Business Director:
Peter Goldstein
Account:
Bryant Marcia
Account:
Sam Brody
Director of Strategy:
Gabrielle Tenaglia
Planning Director:
Brian Wakabayashi
Brand Strategist:
Daniele Dominguez
Production Company:
Bullitt
Director:
Larry Charles
Line Producer:
Diane Castrup
Executive Producer:
Luke Ricci
Editorial:
Cut & Run
Editor:
Frank Effron
Assistant Editor:
Andy Berner
Assistant Editor:
Connie Chuang
Executive Producer:
Deanne Mehling
Flame Artist:
Mark Everson
Telecine:
Framestore
Colorist:
Beau Leon
Title:
Gentleman Scholar
Music:
Beacon Street Studios
Artist:
Crown and The MOB
Track:
Love My People
Sound Design:
Formosa
Sound Designer:
Per Hallberg
Mixing Studio:
One Union Recording Studios
Senior Engineer:
Matt Wood

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