Creativity

XBOX: Gears of War 3 Brothers to the End

Let's do this!

Published on Aug 24, 2011

Editor's Pick

For the release of the final installment of Gears of War, AKQA is inviting users to explode virtual murals. For the new Brothers to the End push, murals will be etched onto virtual walls every week, and visitors will be able to, basically, blow them up. Each mural will depict one part of the three-part franchise. Exploding the murals will enable you to gain access to content and explore the world of Gears of War more fully.

The game, which further dives into the brother-like relationship between Cog soldiers Marcus Phenix and Dom Santiago, also lets you pick a "brother" or "sister" on Facebook and work through the whole game to detonate each chapter, gaining access to content before anybody else. The site launched August 23 and the game will run until Gears of War 3 launches Sept. 20.

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About

Credits

Date
Aug 24, 2011
Agency:
AKQA
Client:
XBOX
Group Creative Director:
Pierre Lipton
Creative Director:
Jaime Diskin
Associate Creative Director:
Tom Zukoski
Art Director:
Dustin Blouse
Senior Copywriter:
Justin Pedone
Senior Designer:
Vicente Montelongo
Associate Copywriter:
Chris Ryan
Project Manager:
Michael Ramirez
Producer:
Nancy Cardillo
Associate Director:
Justin Petersen
Senior Creative Developer:
Terry Lee
Senior Creative Developer:
Jonathan Cipriano
Creative Developer:
Halley Youn
Associate Director of Technology:
Jeff Titus
Technical Architect:
Scott Hurlbert
Senior Software Engineer:
Kenji Ogi
Senior Motion Designer:
Matt Law
QA Manager:
Gearoid O'Flynn
QA Engineer:
Tigran Azaryan
Strategist:
Ashley D'Amour
Project Manager:
Michael Ramirez
Production Company:
Mothership
Director:
Aladino Debert
Exec. Producer:
Tanya Cohen
Line Producer:
Ken Dooley
Director of Photography:
Jonathan Sela
Animation/VFX:
Digital Domain
Head Of Production:
Scott Gemmell
VFX Supervisor:
Aladino Derbert
VFX Producer:
Michael Shores
VFX Co-ordinator:
Rachel Mariscal Creasey
Flame Compositor:
Jeff Heusser
Flame Compositor:
Rob Winfield
Flame Compositor:
Lisa Tomei
Flame Assistant:
Dave Bryan
Editor:
Todd Miller
Music:
Platinum Rye

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