Creativity

General Atriox Is a Used Car Salesman in Hilarious Halo Wars 2 Campaign

Spots Put Warfare Game Characters in Mundane Real-Life Situations

By Alexandra Jardine. Published on Feb 09, 2017

Editor's Pick

In a new Xbox campaign for Halo Wars 2, two of the main characters from the military strategy game face off in hilarious everyday situations.

In the first of two new ads for the 343 Industries game, from 215 McCann, alien giant General Atriox is a used car salesman (complete with club tie) in a dealership and his human adversary Captain Cutter is a wily customer trying to get the best deal. Both must use their mental strength and "pyschological warfare" tactics to outwit the other -- and their tactics (including a very funny "disinformation campaign" and a twist at the end) might just make you laugh out loud.

(Fun fact: the 215 McCann team even partnered with the real-life car dealership in the film, arranging for General Atriox to be featured as a somewhat alarming employee on its actual website.)

In a second spot, the two are fighting on a plane over who gets to use the armrest between them (we've all been there). Both ads conclude with the line: "Know your enemy." They were directed by Randy Krallman at Smuggler.

The campaign goes live today, ahead of the launch of Halo Wars 2 for Xbox on Feb. 21. The ads will appear globally (including on TV in the U.K.) and will be trailed with bespoke Snapchat and YouTube bumper executions.

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About

Credits

Date
Feb 09, 2017
Agency:
215 McCann
Chief Creative Officer:
Scott Duchon
Client:
Xbox Halo Wars 2
Creative Director:
Neil Bruce
Senior Art Director:
Alper Kologlu
Copywriter:
Kyle Davis
Executive Producer:
Brandon Romer
Producer:
Sarah Sweeney
Production Company:
Smuggler
Director:
Randy Krallman
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Shannon Jones
Chief Operating Officer:
Andrew Colon
Line Producer:
Ian Blain
Director of Photgraphy:
Darko Suvac
VFX:
Electric Theater Collective
Editorial:
Cartel
Editor:
Andy McGraw
Sound Designer:
Brian Emrich
Recording Studio:
Lime Studios
Telecine:
CO3

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