Creativity

Xbox: Halo4 E3 Digital Experience

Halo-gram action.

Published on Jun 08, 2012

Editor's Pick

AKQA San Francisco launched a new site for Halo 4 that pulls a Tupac and turns game elements into 3D holograms.

With game developers 343 Industries, the agency recreated objects like different types of rifles, vehicles and armor. They live on the site as well as on Facebook. The site also has more teasers and sneak peeks into the world of Halo 4.

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Credits

Date
Jun 08, 2012
Agency:
AKQA San Francisco
Client:
Xbox
ECD/Production:
Pierre Lipton
Group Creative Director:
Stephen Clements
Senior Designer:
Vicente Montelongo
Copywriter:
Chris Ryan
Associate Director of Creative Development:
Justin Petersen
Creative Developer:
Halley Youn
Senior Developer:
Terry Lee
Associate Creative Developer:
Ed Werner
Senior Developer:
Dave Hulse
Executive Producer:
Ryan Poulsen
Program Manager:
Monica Stephen
Project Manager:
Jackie Brito
Quality Assurance:
Stuart Lewan
Quality Assurance:
Gearoid O'Flynn

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