Creativity

In Japan, Xbox Hosted an Exclusive Party for Women Gamers

Adorable Cookies and Cakes Abounded

By Angela Doland. Published on Jun 29, 2016

Editor's Pick

Microsoft's Xbox hasn't always done a great job making women feel like part of the community. In March, it apologized for hiring scantily-clad women to dance and mingle at a party attended by the video game industry in San Francisco; as the Wall Street Journal pointed out, the party was "just hours after Microsoft held a networking luncheon for women in the industry." In an industry trying to disassociate itself from the sexist elements in its midst (see "Gamergate"), it was a serious screw-up.

In Japan, Xbox just made a stab at inclusiveness with an afternoon party just for women. The brand showed off snapshots on Twitter; everything was oh-so kawaii. There were treats bearing the green Xbox "X" logo, cookies shaped like alpacas and a fluffy white stuffed animal on the table. One attendee shared photos of something that looked like a white wedding cake, topped with a gaming controller. We're guessing the women snipped tea, nibbled cookies and maybe played some "Call of Duty."

Photo credits to @Xbox_JPN and @gatarou041.

H/T: Rocket News

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About

Credits

Date
Jun 29, 2016
Client:
Xbox Japan

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