Take a Ride Through the Evolution of Car Racing Games With Forza Motorsport

Xbox Spot References 40 Years of Gaming

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Editor's Pick

Microsoft Xbox is promoting Forza Motorsport 6 with a nicely designed film taking viewers on a ride through the evolution of racing games from the last 40 years. The film, by Twofifteen McCann, follows the Forza Motorsport 6 cover car, the 2017 Ford GT, through recreations of iconic games: keen gamers might spot references to early black and white arcade game Gran Trak 10, RC Pro-Am, Pole Position, Chase HQ and Ridge Racer. Finally, the car emerges from a tunnel and we see pixels breaking up, before it emerges into the new Forza game. Michael Spiccia of Arts & Sciences directed.

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About

Credits
Date
Sep 04, 2015
Agency:
Twofifteen McCann
Chief Creative Officer:
Scott Duchon
Client:
Xbox
ACD/Art Director:
Ezra Paulekas
Copywriter:
Matt Bunnell
Director of Integrated Production:
Alex Spahr
Senior Producer:
Brandon Romer
Producer:
Sarah Sweeney
Production Company:
Arts & Sciences
Director:
Michael Spiccia
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Line Producer:
Ben Scandrett-Smith
Director of Photgraphy:
Claudio Miranda
Editorial:
Rock Paper Scissors
VFX:
A52
Sound Design:
Brian Emrich
Mix:
Lime Studios
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