Creativity

Xerox: Business of Your Brain

Clear away your clutter.

Published on May 03, 2011

Editor's Pick

Is your inbox slowing you down? Xerox has launched a new desktop app to help filter out the fluff and help you get down to work. The brand's new Business of Your Brain desktop app sifts through your Outlook email and calendar notices to eliminate unnecessary distractions and keep you focused on the job. Among those the app can help users filter out are alarmists (those who send the most emails with exclamation points), motor mouths (lengthy email writers) and most ignored (those you're most likely to delete without even reading.)

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About

Credits

Date
May 03, 2011
Agency:
VML/Y&R
Chief Creative Officer:
Ian Reichenthal
Client:
Xerox
Chief Creative Officer:
Scott Vitrone
Managing Director/Executive V.P./Global Creative Director:
Jim Radosevic
Global Creative Director:
Mike Wente
Global Creative Director:
Darren Moran
Associate Creative Director/Art Director:
Adam Gloo
Associate Creative Director/Art Director:
Kleber Menezes
Associate Creative Director/Copywriter:
Corey Rakowsky
Associate Creative Director/Copywriter:
Brian Musich
Director of Content Production:
Lora Schulson
Director of Content Production:
Nathy Aviram
Executive Producer, Content Production:
Alex Gianni
Assistant Producer:
Craig Sklaver
Technical Lead:
Shawn McDonald
Lead Developer:
Rory Petty
Lead Developer:
Juan Charvet
Developer:
Harold Scissors
Senior Project Manager:
Nick Langworth
Production Company/Motion Graphics:
Superfad LA
Media Agency:
MEC

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