Xerox: Ducati Wind Tunnel

Are you busy?

Published on

Editor's Pick

Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 03, 2010
Agency:
Young & Rubicam New York
Chief Creative Officer:
Ian Reichenthal
Client:
Xerox
Chief Creative Officer:
Scott Vitrone
Global Creative Director:
Darren Moran
Associate Creative Director/Art Director:
Kleber Menezes
Associate Creative Director/Copywriter:
Corey Rakowsky
Senior Copywriter:
James Maravetz
Director of Content Production:
Lora Schulson
Director of Content Production:
Nathy Aviram
Executive Producer of Content Production:
Alex Gianni
Assistant Producer:
Craig Sklaver
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Line Producer:
Ralph Laucella
Director of Photography:
Frederick Elmes
Editing House:
MacKenzie Cutler
Editor:
Dave Koza
Assistant:
Kristy Faris
Producer:
Melissa Miller
Audio Company:
Sound Lounge NY
Mixer:
Philip Loeb
FX Company:
The Mill
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age