Creativity

So Simple Even a Girl Can Do It

Xerox's first spot relies on girl to do its dirty work

Published on Apr 02, 2013

Editor's Pick

Legendary ad man George Lois was behind this first spot for Xerox, in which a young girl demonstrated how easy it was to use the product. After the commercial aired on CBS, competitors complained it was a hoax, so Lois reshot the ad with a chimp, who was just as successful at making copies.

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About

Credits

Date
Apr 02, 2013
Client:
Xerox
Creative Director:
George Lois

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