Xerox: Poor Choice of Words

Are you busy?

Published on Sep 03, 2010

Editor's Pick

Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 03, 2010
Young & Rubicam New York
Chief Creative Officer:
Ian Reichenthal
Chief Creative Officer:
Scott Vitrone
Global Creative Director:
Darren Moran
Associate Creative Director/Art Director:
Kleber Menezes
Associate Creative Director/Copywriter:
Corey Rakowsky
Senior Copywriter:
James Maravetz
Director of Content Production:
Lora Schulson
Director of Content Production:
Nathy Aviram
Executive Producer of Content Production:
Alex Gianni
Assistant Producer:
Craig Sklaver
Production Company:
O Positive
Jim Jenkins
Director of Photography:
Bob Gantz
Executive Producer:
Ralph Laucella
Production Supervisor:
Aaron Canto
Editing House:
Mackenzie Cutler
Gavin Cutler
Smoke Artist:
Jim Hayhow
Assistant Producer:
Kristy Faris
Melissa Miller
Sound Design/Mixer:
Sam Shaffer
Audio Company:
Sound Lounge NY
Philip Loeb

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.