Creativity

Xerox: Poor Choice of Words

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Published on Sep 03, 2010

Editor's Pick

Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.

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About

Credits

Date
Sep 03, 2010
Agency:
Young & Rubicam New York
Chief Creative Officer:
Ian Reichenthal
Client:
Xerox
Chief Creative Officer:
Scott Vitrone
Global Creative Director:
Darren Moran
Associate Creative Director/Art Director:
Kleber Menezes
Associate Creative Director/Copywriter:
Corey Rakowsky
Senior Copywriter:
James Maravetz
Director of Content Production:
Lora Schulson
Director of Content Production:
Nathy Aviram
Executive Producer of Content Production:
Alex Gianni
Assistant Producer:
Craig Sklaver
Production Company:
O Positive
Director:
Jim Jenkins
Director of Photography:
Bob Gantz
Executive Producer:
Ralph Laucella
Production Supervisor:
Aaron Canto
Editing House:
MacKenzie Cutler
Editor:
Gavin Cutler
Smoke Artist:
Jim Hayhow
Assistant:
Kristy Faris
Producer:
Melissa Miller
Sound Design/Mixer:
Sam Shaffer
Audio Company:
Sound Lounge NY
Mixer:
Philip Loeb

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